Revenue
01 · SalesAre sales growing or declining?
Revenue is the money your sales bring in over a period. The number alone says little. The direction is what matters, so always compare it with the last period and with the same period a year ago.
What to track
Total sales
Everything sold in the week or month, counted the same way every time.
Growth rate
This period minus the last one, divided by the last one. It shows whether you are moving up or down.
Where it comes from
Sales split by product, customer or branch, so you can see what is carrying the business.
Check it weekly and review the trend once a month.