Sales conversion
07 · SalesAre enquiries turning into sales?
Conversion shows how many of the people who show interest buy. If enquiries are healthy but sales are not, the problem sits in what happens after the enquiry.
What to track
Enquiries
How many come in each week, and where they come from.
Conversion rate
Sales won divided by enquiries or quotes, shown as a percentage.
Quotes still open
Quotes sent and not yet answered, so that none are forgotten.
Check it weekly and follow up on every open quote.