SEO Rebuild
Multi-market site · SEO & GrowthThe brief
A commercial site serving several markets had grown without a clear structure. Pages competed with each other, targeting differed by country and language, and technical issues limited how well search engines could crawl and understand it. The goal was a structure and content plan that worked for each market.
How we approached it
1
Audit
We audited crawling, indexing, structured data, and page performance to find what was holding the site back.
2
Restructure
We redesigned the site structure and URLs around markets and languages, and set up hreflang so each market sees the right version.
3
Re-plan the content
We mapped content to what customers in each market search for, and consolidated pages that were competing with one another.
4
Measure
We set up reporting so changes could be tracked against where the site started.
What we delivered
Technical audit
A prioritised list of what to fix and why.
What is this? →
Market structure
A URL and hreflang plan for each market and language.
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Content plan
Topics and pages mapped to each market’s search demand.
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Reporting
Tracking set up to measure the rebuild.
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What changed
We share the measured results for this project, including before-and-after figures, on request.