Brand + Site Launch
Early-stage startup · Branding & DevelopmentThe brief
An early-stage startup needed its brand and website ready to launch together, on a fixed timeline, with little room for rework.
How we approached it
1
Agree the brief and scope
We agreed the goals, audience, deliverables, and timeline up front, so there were no surprises on either side.
2
Build the identity
We designed the logo and wordmark, the colour and type system, and the tone of voice, and documented them in brand guidelines.
3
Design the site from the brand
We designed the website from the identity, so the brand and the site look and sound like the same company.
4
Build, test, launch
We built and tested the site, then launched and handed over, with post-launch support.
What we delivered
Logo & wordmark
A mark that works small and large, in colour and monochrome.
What is this? →
Colour & type system
A palette and typography built for print and screen.
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Brand guidelines
One reference the whole team can use.
What is this? →
Website
Designed from the identity, built, and launched.
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What changed
We share the measured results for this project, including before-and-after figures, on request.